Data Cleansing

Data has a limited shelf life. On average, about 35% of business data become obsolete each year. And that’s just data that naturally decays, such as those resulting from changes in contact details, job titles, company size, etc. There’s a whole different class of bad data (e.g., data entry errors, duplicate records, non-normalized fields, etc.) lurking somewhere in your marketing database, waiting for the chance to wreak havoc on your campaigns. Axcelerar helps you eliminate the risks that bad data poses as well as minimizing the costs of making bad decisions as a result.

We offer a full suite of data cleansing options that include data scrubbing, de-duplication, data appending, data validation, missing data handling, and normalization/standardization. We do whatever it takes to help you get the most value from your marketing data.

Contact us today to get the full Axcelerar data cleansing treatment and see the difference for yourself.