Many have gone and ask what makes up a good lead nurturing strategy is. The problem is that many are to mention and picking up the right one might be a little too problematic because it might not work with the target prospect. Worst, it could lead to now point or zero conversion.
An effective nurturing process must pro-actively moves the prospect. In short, the prospect should not be stocked with their sales journey. Through marketing and lead generation effort, you can actually make a creative and progressive lead nurturing campaign. Another factor is perhaps the sales development program that will help the customer reach the point of paying and subscribing with your brand.
Let us see how we can do this in real action.
- Identify the buyer’s persona
Who are your prospect? Who is it you are going to reach?
Understanding this has a huge advantage in sales and marketing.
- Progressive profiling
This is where you gather information about the people visiting your website and downloading your content. You must be able to gather the right information about your leads to further focus your message and increase qualified conversation rates.
- Relevant touch point
What media would you use? What type of content? What time?
This is where you have to know the right channel to reach and connect to your prospects.
- Establish goals
Before going all out with your campaign, you need to clearly define goals so you know what is considered “success”. Without clear objectives of what you are trying to accomplish with your lead nurturing campaigns you will never know if you’re seeing success are not.
- Test, measure and adjust
Do the A/B testing and never stop testing and learning what resonates best with your buyer persona. Doing so you can see what brings you closer to your established goals.
Now you got informed about what makes up a creative lead nurturing program, you can start implanting the process in your own lead nurturing campaigns. Just a reminder though, it is you who must always pay attention in your campaigns.