Shouldn’t pass judgment on a book by its cover, however tragically, that is the way prospects evaluate your deals emails. In this present reality where individuals send and get 215 messages a day, also every one of the writings, texts, and Snapchats, there’s no commonsense approach to deal with your inbox other than filtering titles […]
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About Lars Galvin
This author has yet to write their bio.Meanwhile lets just say that we are proud Lars Galvin contributed a whooping 19 entries.
Entries by Lars Galvin
Some people created a personal profile because they realized what a great tool Facebook 21 is for keeping up with college and high school friends or sharing details about life with family and friends. When these same folks started realizing what a nice tool Facebook is for business, they faced the issue of mixing too […]
Detailed reporting in marketing will enable you to know which campaigns are performing — and which are not. The data at your fingertips decide which programs to pull the plug on, and which deserve more of your time and money. With detailed reporting on your sales funnel, you’ll always know where your prospects are in […]
Remember when B2B marketing is all but a sort of tips and tricks from any resources and experience. Well, in Axcelerar, we have come up for a concise and better list of rules when it comes to B2B marketing for everyone to browse and feel free to accommodate the information. These ten marketing commandments will […]
As an inside sales rep, you have numerous sales conversations within a day. Several of those conversations end after the first or second call as your prospect is not qualified. Same as receiving this kind of email from a prospect?
During the call, all you have is ten seconds to grab a prospect’s attention and utter something that will cause them to think, “OK, this sounds like it might be worth listening to.” The cold calling mistake is that most telemarketers say things that create resistance almost instantly. Over our past years of studying […]
All too often, telemarketing is referred to as ‘Cold Calling’ and callers are perceived as fast talkers that can sell ice to an Eskimo. The reality is that good quality telemarketing is much more than that. Telemarketers need to understand the company’s products and services and the genuine customer benefits as opposed to a list […]
You’ve probably heard of a “growth hacker” in past –someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure for lead generation, sales campaign, lead nurturing and increase sales drive. The methods behind growth hacking are a little bit scrappy, and they’re totally focused on end results in […]
As B2B marketers, it’s not easy to create memorable brands with sometimes less-than-memorable products. Moreover, we must balance this goal with the constant need to fuel sales reps with high-quality leads. These competing priorities can be hard to manage for any marketing executive. However, by appropriating some B2C marketing techniques, we can more efficiently accomplish […]
Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if […]
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