Some people created a personal profile because they realized what a great tool Facebook 21 is for keeping up with college and high school friends or sharing details about life with family and friends. When these same folks started realizing what a nice tool Facebook is for business, they faced the issue of mixing too much personal with business and vice versa. Read more
Detailed reporting in marketing will enable you to know which campaigns are performing — and which are not. The data at your fingertips decide which programs to pull the plug on, and which deserve more of your time and money. With detailed reporting on your sales funnel, you’ll always know where your prospects are in the sales cycle and where they’re getting stuck, giving you the information you need to optimize your sales funnel. This will keep your pipeline functioning as smoothly as possible. The following tips will enable you to utilize your detailed reporting in marketing. Read more
Remember when B2B marketing is all but a sort of tips and tricks from any resources and experience. Well, in Axcelerar, we have come up for a concise and better list of rules when it comes to B2B marketing for everyone to browse and feel free to accommodate the information.
These ten marketing commandments will sure guide you through your marketing enlightenment Read more
As an inside sales rep, you have numerous sales conversations within a day. Several of those conversations end after the first or second call as your prospect is not qualified.
Same as receiving this kind of email from a prospect? Read more
During the call, all you have is ten seconds to grab a prospect’s attention and utter something that will cause them to think, “OK, this sounds like it might be worth listening to.”
The cold calling mistake is that most telemarketers say things that create resistance almost instantly. Over our past years of studying and doing sales and marketing, and listening to tens of thousands of calls (and mistakes) There are at least 20 of these opening mistakes that I can share. Read more
All too often, telemarketing is referred to as ‘Cold Calling’ and callers are perceived as fast talkers that can sell ice to an Eskimo. The reality is that good quality telemarketing is much more than that.
You’ve probably heard of a “growth hacker” in past –someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure for lead generation, sales campaign, lead nurturing and increase sales drive. The methods behind growth hacking are a little bit scrappy, and they’re totally focused on end results in order to build advance marketing set-up.
So what’s a content growth hacker, then?
A content hacker, according to the folks at CoSchedule, combines their content marketing skills with the growth hacking mindset.
Content hacking is helpful if you want to increase your blog traffic, grow your subscriber base, see your posts get shared more on social media, and so on. To dig into what content hacking is in more depth, Check out the infographic below from CoSchedule to dig into what content hacking is, along with a few, helpful content hacks to get you started.
As B2B marketers, it’s not easy to create memorable brands with sometimes less-than-memorable products.
Moreover, we must balance this goal with the constant need to fuel sales reps with high-quality leads. These competing priorities can be hard to manage for any marketing executive.
However, by appropriating some B2C marketing techniques, we can more efficiently accomplish these two goals to increase sales drive. Read more
Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act in lead generation. Read more
Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—no doubt that it can drive your sales fast. A big shift that we’ve seen over the last year or so is that Ad Tech and Marketing Technology are gravitating closer and closer together as a response to the demand the market of connections of these two technologies. Read more
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