Sales Development is our discipline in ensuring all leads are managed effectively. This technique makes your sales team focused in their sole task in managing and winning new sales. It is the combination of data analysis tools, email nurturing and phone prospecting teams in a specialized role that is exclusively focused on creating sales qualified leads and preparing them for new sales people.
Sales development discipline fills in the gaps between sales and marketing by ensuring that there is a proper alignment between the two. It properly manage marketing qualified leads (MQLs) and gives personalized attention to move prospects through their sales journey to maximize conversion opportunities. With that being said, sales development pours down and concretize your sales gap.