Some people created a personal profile because they realized what a great tool Facebook 21 is for keeping up with college and high school friends or sharing details about life with family and friends. When these same folks started realizing what a nice tool Facebook is for business, they faced the issue of mixing too much personal with business and vice versa.
For these folks, the addition of a Facebook Fan Page is the most obvious solution. The fan page allows you to create a business only page with a great deal of functionality and settings that allow you to open your page up to the world far beyond your current Facebook friends. In addition, your updates and posts on your fan page spread to the wall of all those who become a fan on your page making your business presence even greater.
Of course, the way Facebook is set up there is still a very close relationship between your personal profile and the fan pages you administer. In this case, privacy settings on your personal profile probably become very important. You can visit your Facebook Profile Privacy Settings to make updates.
Consider these privacy tips for business use:
- Use the “Friend List” feature. This feature allows you to make lists to group people based on how or why you know them—family in one group, business contacts in another, cooking club in another, etc. The main reason this is so important is that you can issue different privacy settings per list and therefore be very selective about, for instance, what your business-related contact might see.
- Turn off photo tagging. An often-used feature on Facebook is to tag photos with the people in them. If you don’t want all your business contacts to see you kicking back with a few beers, than make sure photo tagging is limited in your privacy settings.
- Protect your photos. Change the settings on your photo privacy (a separate page) so that your darling two-year-old’s birthday pics are kept in the family—unless of course you want to share them with business contacts.
- Don’t share who your friends are. Even before someone becomes a friend they can, by default, see who you are friends with, just without any details. You don’t have to make this information public and there might be some good reasons in this case not to. You can change your profile setting called “Friends” to show select groups of none at all.
- Choose who can see contact info. Many people put personal contact details in their personal profile, and as your business use increases and your start approving people you don’t know, you may not want them to have your personal email address and mobile number.
- Control your wall settings. It’s a good idea to control who can view posts to your personal wall. If you allow your good friends to add comments, photos, and updates, you may not want the business contacts to view this—change who can see wall posts from friends using the lists you build by visiting your profile settings page. You can also control who can post to your wall page, but this shouldn’t be a big issue if you control who can see posts. Of course, you can also ban individuals from posting.