Utilizing a contact database for marketing purposes would all be for nothing if you had no way of attracting your business contacts within it to your table. As such, finding ways to perform better inbound marketing is of the essence. As marketers, we all know that the best quality leads come from inbound marketing. After all, an inbound marketing lead means that the prospect is looking around the market for products and services within your industry, and they have chosen your company as a potential business partner. Their interest is already there, all you need to do is close the deal.
However, getting inbound leads from your prospects in your contact database can only be possible when you have the means to draw them in. One way of doing this is through content marketing. Here are some ideas you can use in order to produce attractive content that can help you attract more B2B prospects from your sales leads database:
Keep a company blog and regularly update it with original content.
Keeping a company blog is perhaps one of the most basic things to do when it comes to content and inbound marketing. Fresh content that is original and full of ideas are what many of your prospects are looking for. Is there a problem which your product/service is designed to meet and take care of? If there is, then you can use that as a topic for some of your blog posts. People who are in need of solutions to their problems, something which you have the answer to, will inevitably stumble upon your blog sooner or later. If they like your content, they may even subscribe to your newsletter and soon enough, want to do business with your firm. Keeping a blog isn’t just for content and inbound marketing purposes though, it also helps establish you as a thought leader and as a company that your clients can turn to for professional solutions and advice. Think of it as a way of giving plus points to yourself.
Make and place attractive content in your marketing emails.
As you may already know, content is not just limited to articles and blog posts. We also have videos and photos to utilize when it comes to content, and we can use both of those to our advantage when it comes to creating attractive offers. You will of course have a multitude of recipients in your database of sales leads, and sure enough, good content will attract a whole lot of them once you start sending your emails. You can create an infographic which will clearly get your message across to your prospects. You can send them links to your most informative and popular blog posts. Why, you can even try to share them a link to a video advertisement you made about your products and services, as well as your podcasts. That being said, there are plenty of ways to send out attractive content to people in your contact database. Take note though, not all email platforms support certain types of media, so you should always test out your codes and keep plain text copies of your marketing emails.
Keeping a company blog and updating it with content as well as putting good content in your marketing emails are just a few things you can do to attract the people you target in your sales leads database. Content marketing is quite effective as one method you can use to get inbound leads. As such, you’ll need to keep producing high-quality and attractive content for your prospects.
What’s your idea on how you can attract potential customers from your contact database? Do you think content marketing is effective for this purpose? Let us know your thoughts in the comments section.