The Ten Commandments in B2B Marketing

The Ten Commandments in B2B Marketing

Remember when B2B marketing is all but a sort of tips and tricks from any resources and experience. Well, in Axcelerar, we have come up for a concise and better list of rules when it comes to B2B marketing for everyone to browse and feel free to accommodate the information.

These ten marketing commandments will sure guide you through your marketing enlightenment Read more

Opening Statements That Create Resistance

Cold Calling Mistake 101: Opening Statements That Create Resistance

 

During the call, all you have is ten seconds to grab a prospect’s attention and utter something that will cause them to think, “OK, this sounds like it might be worth listening to.”

The cold calling mistake is that most telemarketers say things that create resistance almost instantly. Over our past years of studying and doing sales and marketing, and listening to tens of thousands of calls (and mistakes) There are at least 20 of these opening mistakes that I can share. Read more

Brief Your Telemarketers Before and After Campaigns

Why Should You Brief Your Telemarketers Before and After Campaigns

All too often, telemarketing is referred to as ‘Cold Calling’ and callers are perceived as fast talkers that can sell ice to an Eskimo. The reality is that good quality telemarketing is much more than that.

Telemarketers need to understand the company’s products and services and the genuine customer benefits as opposed to a list of their features. Read more

10 Characteristics for Content Marketer to Master1

10 Characteristics for Content Marketer to Master [Infographic]

You’ve probably heard of a “growth hacker” in past –someone who uses creativity, analytical thinking, and social metrics to help their products or services gain exposure for lead generation, sales campaign, lead nurturing and increase sales drive. The methods behind growth hacking are a little bit scrappy, and they’re totally focused on end results in order to build advance marketing set-up.

So what’s a content growth hacker, then?

A content hacker, according to the folks at CoSchedule, combines their content marketing skills with the growth hacking mindset.

Content hacking is helpful if you want to increase your blog traffic, grow your subscriber base, see your posts get shared more on social media, and so on. To dig into what content hacking is in more depth, Check out the infographic below from CoSchedule to dig into what content hacking is, along with a few, helpful content hacks to get you started.

10 Characteristics for Content Marketer to Master