Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act in lead generation.
Before you start that next sales email or landing page, try some of the tips below. Working through them will take some time and thought, but the effort will be worth it when you walk away knowing exactly how to frame your message to achieve the best response to drive your sales fast.
1) Get to know your target prospect.
The most effective fishermen vary their bait depending on the fish they aim to catch to increase sales drive. They know that bass, for example, go after earthworms. Carp love corn. Crappie respond well to rubber lures. Fishermen also adjust their technique depending on the time of day, the water conditions, and the season. They soak up as much information as possible about the fish and it’s environment, ultimately using their learnings to attract and, hopefully, hook.
2) Exploit the psychology of exclusivity.
If you want more buzz than you can handle, make your prospects feel special to increase sales drive. Tell them they’ve been “hand-selected” or “randomly picked” to receive your offer. Isolate them … but in a good way. Make them feel important. People love feeling important.
3) Make it emotional.
When it comes to converting a prospect, the features of your product or service will only get you so far. Why? Because features appeal to your prospect’s logical brain. And purchases aren’t driven by logic. They hinge on emotion, which explains why good commercials make us want to laugh or cry or pick up the phone to call home in lead generation.
4) Draw analogies and metaphors.
A confusing or dull message is rarely compelling to increase sales drive, mainly because people don’t pay much attention to what they don’t perceive to be valuable. If you think about it, most things in life boil down to value. It’s a potent human driver. Therefore, as a copywriter, your job is to first and foremost figure out the value in what you’re selling and then put it into clear, concise, and compelling words.
What isn’t natural is writing effective copy that converts to increase sales drive. That’s where these tips and techniques can help. Practice them and, over time, you’ll steadily compel more people to take action more often. Until one day, these techniques will become part of you, engrained in your skillset.